Director of Marketing

As part of Sage Hospitality Group , we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.

We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We’re not afraid to forge our own path. After all, it’s what industry leaders do. That’s why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do—it’s really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!

Hotel Alpenrock was born from the bold, adventurous spirit that defines Breckenridge—a town shaped by dreams, resilience, and reinvention. From its gold rush origins to its status as a world-class destination for outdoor adventure and mountain luxury, Breckenridge has always been a haven for visionaries. Honoring this legacy, Hotel Alpenrock bridges the town’s storied past with its vibrant present, reimagining hospitality for the modern explorer.

The application period will be open for approximately 30 days or until a suitable candidate is identified. We encourage qualified individuals to submit their applications within this timeframe.

The Director of Marketing oversees the development, implementation and management of marketing programs, websites, social media, SEO, events, promotions, content, PR, partnerships and related programs. Coordinates with outside agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotel to develop a holistic strategy, and create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotel’s identity.

• Manage a holistic events and marketing calendar and coordinate across the property, corporate and agencies to achieve objectives
• Draft weekly updates and regular reporting
• Create and oversee strategic events and partnerships, including influencers
• Manage online presence with an emphasis on creating unique and engaging content for web and social
• Work with agencies, corporate, property and ownership to review, approve, optimize budgets
• Direct, manage or assist designated hotels staff and agencies in all areas related to marketing, including website development and online marketing
• Proactive leadership and tracking of on-going marketing campaigns
• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
• Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
• Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
• Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
• Develop and implement companywide Public Relations initiatives and programs
• Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
• Utilize current reporting from agencies and third-party sources to drive improved content, PR initiatives, and decisions
• Drive messaging through online, social media, PR, and collateral
• Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
• Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials
• Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
• Use of content management systems (CMSs) to update hotel websites
• Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
• Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Education/Formal Training

A four year college degree or equivalent education/experience

Experience

Required to have a minimum of 10+ years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills

• Strong interpersonal, verbal and written communication skills
• Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
• Ability to negotiate effectively
• Excellent attention to detail and multi-tasking skills
• Professional appearance and manner
• Computer literacy, specifically MS Word for Windows
• Communication at all levels; multi-tasking; time management

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasional standing.
• Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

95% indoor office environment

• Eligible to participate in Sage bonus plan

• Unlimited paid time off

• Medical, dental, & vision insurance

• Eligible to participate in the Company’s 401(k) program with employer matching

• Health savings and flexible spending accounts

• Basic Life and AD&D insurance

• Company-paid short-term disability

• Paid FMLA leave for up to a period of 12 weeks

• Employee Assistance Program

• Great discounts on Hotels, Restaurants, and much more.

• Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.