Director Sales & Marketing

Nestled in the heart of Sonoma and mere steps from the unique charm and history of its Plaza, The Lodge brings this enchanting town to life in an authentic and nuanced way. Hand-crafted touches pay homage to centuries of local craftspeople. Programming emphasizes the process, resulting in a deeper appreciation for the finished product — be it wine, art, or olive oil. Welcoming associates display pride and love for the region…a sentiment that is all but infectious. And tightly woven community connections ensure our Sonoma resort guests feel like locals, and locals feel like friends.

Meets and exceeds revenue goals by developing new accounts and growing current hotel accounts in a profitable and win-win selling approach.

• Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.
• Leads direct reports in a manner that achieves the properties sales goals and holds them accountable to their essential duties and responsibilities.
• Direct Sales: Targets appointment-oriented sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan. Must have own reliable transportation and posses a valid state driver's license in order to make sales calls.
• Key Account Management: Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.
• New Account Development: Captures competitor's accounts through networking, research and reader board surveys in order to target and solicit those most probable to generate new business.
• Plans and implements an on-going Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts, and contracts.
• Plan and implement ecommerce and internet marketing strategies.
• Promote the story of the brand and the hotel in the market, with the goal of increasing overall profitability of the property.
• Adjust the sales plan according to changes in business and marketing trends, aggressively pursue the market mix and type of group and transient business that will best achieve the success of the hotel and support the selling philosophy, meet or exceed the budgeted goals in sales, profit and occupancy for the total hotel operation.
• Maintain a current working knowledge of the competition, demonstrate a working knowledge of all hotel operation, and maintain an awareness and application of current state of the art sales techniques and practices.
• Continually targets and prospects for new business through telemarketing, individual creativity and innovation.
• Yield Management: Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.
• Account Service and Management: Maintains well-documented, accurate, organized and up-to-date file management system in order to service client and employer in the most expedient, organized and knowledgeable manner.
• Develops strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction.
• Develops customer profiles and maintains an effective trace system, including trace dates and references, in order to best meet client needs, resulting in superior account service and increased revenues.
• Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner.
• Product Knowledge: Conducts research, surveys, personal investigation and studies market place and territory in order to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities.
• Time Management: Focuses on revenue-producing activity and maximizes selling time by dedicating a minimum 90% work time on direct sales efforts.
• Professionalism: Controls expenses including travel on the property's behalf in order to minimize hotel costs.
• Represents themselves, the hotel and Sage Hospitality Resources, Inc. with the highest level of integrity, professionalism, a service-focused approach and a caring, sincere attitude at all times.
• Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all co-workers for the best overall performance of the hotel.
• Display a neat, clean and business-like appearance at all times.

Education/Formal Training

Minimum of high school diploma or equivalent.

Experience

4+  years of hotel sales management experience

Knowledge/Skills

• ­3-5 years sales management experience
• Requires knowledge of general sales techniques, yield management, and customer service skills.
• Ability to Travel
• Requires the ability to hear, speak, read and write English fluently.
• Requires 12th grade level mathematics, spelling and reading skills.
• Requires effective business writing skills.
• Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions
• Understand and follow verbal/written instructions.
• Organized.
• Be able to work on more than one task at a time.
• Develop strong internal and customer relations.
• Set and manage priorities and plan activities in advance.
• Adhere to deadlines.
• Solve Problems and make sound business decisions.
• Understand and follow verbal/written instructions. Work on more than one task at a time. Develop strong internal and customer relationships. Set and manage priorities and plan activities in advance. Solve problems and make sound business decisions.

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sitting 85%, Walking 5%, Standing 5%, bending, kneeling, lifting, climbing 5%
• Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.

Environment

Office environment, weather exposure when making sales calls