Director of Sales & Marketing

The Iconic Stanley Hotel is seeking an experienced Director of Sales and Marketing to join their team!

As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences. Sage Hospitality Group is looking for top talent and we look forward to hearing from you!

To meet and exceed property revenue goals by developing team members, acquiring new and repeat business and determining best practices for growing/expanding revenue generation while providing a unique and appealing experience.

• Review property processes and procedures to ensure maximization of revenues and profits and develop new SOPs as needed.
• Build, train, and manage a sales and catering team that is consistent with the number of bookings and demand for the property.
• Develop and execute a sales plan according to changes in business and marketing trends, aggressively pursue the market mix and type of group and transient business that will best achieve the success of the hotel and support the selling philosophy, meet or exceed the budgeted goals in sales, profit and occupancy for the total hotel operation.
• Maintain a current working knowledge of the competition, demonstrate a working knowledge of all hotel operations, and maintain awareness and application of current sales techniques and practices.
• Lead direct reports in a manner that achieves the properties sales goals and holds them accountable to their essential duties and responsibilities.
• Direct Sales: Targets appointment-oriented sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan.
  • Must have own reliable transportation and possess a valid state driver's license in order to travel to/from sales calls.
• Key Account Management: Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.
• New Account Development: Evaluate and obtain market share from competitor accounts through networking, research and sales-related activities to target and solicit those most probable to generate new business.
• Responsible for productivity and sales goal achievement of all sales associates.
• Plan, implement and oversee ecommerce and digital marketing strategies.
• Promote the brand and the history of the hotel in the market, with the goal of increasing overall profitability of the property.
• Yield Management: Utilize and work with revenue management to enhance the hotel's financial performance by negotiating room rates and function space commitments
• Accountancy service and management: Maintain a well-documented, accurate, organized and up-to-date file management system to service clients in the most expedient, organized and knowledgeable manner.
• Develop strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction.
• Develops customer profiles and maintains an effective trace system, including trace dates and references, to best meet client needs, resulting in superior account service and increased revenues.
• Product Knowledge: Conducts research, surveys, personal investigation and studies marketplace and territory to effectively capitalize on the hotel's strengths and competitor's weaknesses.
• Time Management: Focuses on revenue-producing activities, utilizing team members effectively, and maximizing selling strategies to ensure goals are obtained.
• Professionalism: Controls departmental expenses including all marketing, travel/tradeshow, dues/subscriptions, and costs conducive to the sales and marketing department.
• Represents themselves, the hotel and Sage Hospitality Resources, Inc. with the highest level of integrity, professionalism, a service-focused approach with a caring, sincere attitude.
• Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all co-workers for the best overall performance of the hotel.
• Display a neat, clean, and business-like appearance with an approachable demeanor at all times.

SUPERVISORY DUTIES

+/- 7 Sales and Marketing Associates

BEHAVIORAL FOCUS

At Sage, we pride ourselves on the behaviors that build and develop our culture, and help associates perform in their positions. We value integrity, performance, team spirit, growth, delivering extraordinary guest experiences, and engaging in our communities. We have also outlined specific competencies that contribute to success at Sage. Please review our competency models to understand the behaviors expected of different levels in the organization (you may find these models in our learning management system).

POSITION QUALIFICATIONS

Education/Formal Training

Minimum of high school diploma or equivalent.

Experience

4+ years of hotel sales and marketing management experience

Knowledge/Skills

• ­3-5 years sales management experience
• Requires knowledge of general sales techniques, yield management, and customer service skills.
• Ability to Travel
• Requires the ability to hear, speak, read and write English fluently.
• Requires 12th grade level mathematics, spelling and reading skills.
• Requires effective business writing skills.
• Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions
• Be organized.
• Ability to multi-task.
• Develop strong internal and customer relations.
• Set and manage priorities and plan activities in advance.
• Adhere to all applicable deadlines.
• Solve problems and make sound business decisions.
• Understand and follow verbal/written instructions.

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Sitting 80%, Walking 10%, Standing 5%, bending, kneeling, lifting, climbing 5%
• Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.

Environment

Office environment, weather exposure when making sales calls or conducting activities on property.

This position description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the associated with the position. May perform other duties as assigned.

▪ Eligible to participate in Sage bonus plan.

▪ Unlimited paid time off

▪ Medical, dental, & vision insurance

▪ Eligible to participate in the Company’s 401(k) program with employer matching

▪ Health savings and flexible spending accounts

▪ Basic Life and AD&D insurance

▪ Company-paid short-term disability

▪ Paid FMLA leave for up to a period of 12 weeks

▪ Employee Assistance Program

▪ Great discounts on Hotels, Restaurants, and much more.

▪ Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.

The application period will be open for approximately 30 days or until a suitable candidate is identified. We encourage qualified individuals to submit their applications within this timeframe.