Area Marketing Manager

Catbird is seeking an experienced Area Marketing Manager to join their team! As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences. Sage Hospitality Group is looking for top talent and we look forward to hearing from you!

Catbird is an independent hotel in RiNo that blurs the line between hotel and home. The hotel creates adaptable spaces that foster a deeper sense of belonging for our guests and community. More than a mash-up of periods and styles, this hotel creates all the feelings that travel should provide. Catbird has 165-room rooms with hybrid furniture providing massive functionality in a small amount of space. The lobby features comfortable spaces, grab-and-go food options, and flexibility between work-flow and life-balance that experiential travelers seek out. Guest rooms feature full kitchens with functional housewares, unique storage, and multi-functional furniture where small spaces realize their larger potential.

Paying homage to the history of the neighborhood around it, Catbird encompasses a 3,600 square foot, four-bedroom historic home, originally built in 1890, which has been preserved as part of the hotel. Amenities include a “playroom” stocked with bikes, skateboards, scooters, cameras and other items, package delivery lockers, a guest storage area where repeat guests can leave often-used items, and a dog run for man’s best friend.

The rooftop at Catbird features a stunning indoor/outdoor bar and an inviting outdoor deck with lounge seating and firepits, perfect for enjoying unobstructed views of the Denver skyline with friends and colleagues. The rooftop is also home to an additional 3,300 square foot deck that will be dedicated to hosting corporate and social events. In addition to our event deck Catbird's spaces include two addition meeting rooms, the Media room (525 square feet) and the Dining room (140 square feet). Guests will be sure to enjoy the two jacuzzi tubs and a beautiful area of green grass up on the roof, created for outdoor activation in the Denver sunshine.

The Are Marketing Manager drives the strategy and execution of marketing initiatives across a portfolio of hotels. This role oversees the development, implementation, and management of digital and traditional marketing programs, including websites, social media, SEO, content creation, public relations, and partnerships. Collaborating closely with property teams and external digital agencies, the Area Marketing Manager ensures campaigns are aligned with brand standards, deliver measurable results, and maximize revenue opportunities.

The ideal candidate is a creative and strategic marketer with a passion for storytelling, brand building, and hospitality. This role plays a key part in shaping each hotel’s unique identity through compelling positioning, innovative campaigns, and cohesive online and offline content that enhances visibility and drives demand.

ESSENTIAL RESPONSIBILITIES

Social Media

• Develop and execute a social media strategy that supports each property, with oversight from the DOSM and guidance from the Corporate Sr. Director of Social.
• Strong understanding of best practices and strategy across all major social media platforms, with the ability to apply and adapt specifically for hotels, restaurants, and hospitality brands.
• Create professional, relevant, and on-brand content across all channels.
• Strategically plan and implement campaigns that build brand awareness and support larger sales and marketing goals.
• Set measurable goals and benchmarks for social media performance, and build actionable plans to achieve them.
• Engage and respond to guest comments and messages in a timely, professional manner, including crisis response when needed.
• Competent in, or willing to learn, social media management tools (e.g., Sprout Social).

Public Relations

• Assist DOSM with planning and executing PR-worthy activations, programming, amenities, and packages.
• Support communication with PR agencies, including coordinating media visits once approved by DOSM.
• Partner with DOSM and PR agencies to create and execute property initiatives that reinforce brand identity and positioning.
• Utilize agency reports and third-party insights to inform and improve PR content, initiatives, and strategies.

Branding

• Apply branding guidelines and documents to ensure property identity and story are consistently communicated across all initiatives.
• Assist properties with marketing communication materials (flyers, signage, e-blasts, etc.) in collaboration with staff and agencies.
• Maintain and organize media libraries and electronic files of advertising materials by property and activity.

Digital Marketing

• Possess a foundational understanding of digital marketing tactics and the ability to evaluate performance across:
• SEO
• PPC
• Display advertising
• Social advertising
• Website Content: Review, provide feedback, and approve all website content to ensure SEO best practices. Provide digital vendors with content ideas, upcoming events, and creative assets (photography, video, etc.).
• Advertising Content: Review, provide feedback, and approve paid advertising copy, display ads, and social ads.
• Collaborate with Sales, Operations, and Revenue Management on packages and offers; communicate to digital vendors for promotion.
• Manage the property’s online brand presence, ensuring brand pillars and messaging are consistently integrated across websites and digital campaigns.
• Leverage corporate resources, brand support, and industry best practices.

CRM

• Create and manage ongoing email marketing campaigns for hotel business units in partnership with the corporate CRM team, ensuring alignment with best practices.
• Use reports from agencies, brands, and Google Analytics to inform and optimize content, campaigns, and initiatives.

Partnerships & Programming

• Source, develop, and manage creative marketing initiatives that activate hotel spaces and F&B outlets, including on-site programming, seasonal campaigns, and partnership-driven events.
• Collaborate with property teams to design experiences that drive guest engagement, generate incremental revenue, and strengthen each outlet’s brand identity both locally and within the broader market.

Education/Formal Training

A four year college degree or equivalent education/experience.

Experience

Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills

• Strong interpersonal, verbal and written communication skills
• Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
• Ability to negotiate effectively
• Excellent attention to detail and multi-tasking skills
• Professional appearance and manner
• Computer literacy, specifically MS Word for Windows
• Communication at all levels; multi-tasking; time management

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasional standing.
• Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

95% indoor office environment

• Eligible to participate in Sage bonus plan 
• Garage covered parking
• Unlimited paid time off
• Medical, dental, & vision insurance
• Eligible to participate in the Company’s 401(k) program with employer matching
• Health savings and flexible spending accounts
• Basic Life and AD&D insurance
• Company-paid short-term disability
• Paid FMLA leave for up to a period of 12 weeks
• Employee Assistance Program
• Great discounts on Hotels, Restaurants, and much more.
• Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.

The application period will be open for approximately 30 days or until a suitable candidate is identified. We encourage qualified individuals to submit their applications within this timeframe.