Director of Marketing

One Ocean Resort & Spa is entering an exciting new era, with a complete revitalization and rebrand set to debut as Dune House in Spring 2026. Nestled on the shores of Atlantic Beach, our resort is undergoing a bold transformation that includes elevated guest experiences, refreshed design, and a reimagined brand identity. As we prepare for this relaunch, we’re investing in expanded digital strategies, dynamic partnerships, and creative ways to connect with both travelers and the local community. This is a rare opportunity to be part of a landmark moment for a beloved destination, backed by a supportive leadership team and a shared vision to create something truly exceptional. We’re looking for a innovative, strategic marketing professional to lead us through this transformative journey and help bring the new Dune House brand to life.

The Director of Marketing serves as the chief brand architect for the property, including food & beverage outlets, responsible for developing and executing comprehensive marketing strategies that drive revenue and create distinctive guest experiences. Oversees all marketing initiatives including brand development, digital marketing, social media, public relations, partnerships, experiential programming, and creative production. Coordinates with agencies and property teams to ensure brand consistency across all touchpoints and revenue is maximized. The ideal candidate demonstrates passion for brand building and hospitality with the ability to think strategically while executing tactically across all marketing disciplines. 

ESSENTIAL RESPONSIBILITIES 

• Develop and maintain the property's brand positioning, identity, and voice across all channels and guest touchpoints 

• Create and enforce brand standards for all marketing communications, ensuring consistency in messaging and visual identity across operations, F&B, and sales 

• Develop and execute annual marketing plans and budgets aligned with revenue goals, business objectives and KPI’s 

• Oversee online presence with emphasis on creating unique and engaging content for property & F&B website, social media channels, and third-party sites 

• Direct and manage all digital marketing initiatives including SEO, SEM, email campaigns, content marketing, and paid media 

• Manage relationships with digital marketing, PR, and creative agencies; provide strategic direction and hold agencies accountable to performance metrics 

• Oversee social media strategy and management across all platforms; manage social media team members or agencies to ensure consistent, engaging content 

• Develop and execute PR strategy to generate media coverage and build brand awareness in key markets 

• Manage PR agencies and oversee all press releases and communications ensuring alignment with brand voice 

• Cultivate relationships with media, influencers, and key stakeholders; coordinate media visits and press events 

• Identify, negotiate, and manage strategic partnerships with local businesses, organizations, and brands that enhance property positioning 

• Develop and execute experiential activations, pop-ups, and branded events in collaboration with F&B and operations teams 

• Create innovative revenue-generating packages that showcase property's unique offerings across rooms, F&B, and experiences 

• Design marketing collateral, advertisements, promotional materials, and digital assets using Adobe Creative Suite 

• Manage photography and video shoots including vendor selection, creative direction, and asset organization 

• Develop compelling copy for all marketing channels that reflects brand voice and drives bookings 

• Partner with sales team to develop targeted campaigns, packages, and promotional offers for group, catering, and transient business 

• Create sales collateral and presentations that support the sales process 

• Utilize Google Analytics, CMS platforms, and reporting tools to drive improved content and marketing decisions 

• Establish KPIs and track campaign performance; provide regular reporting on marketing effectiveness and ROI 

• Hire, train, and manage marketing team members; provide ongoing coaching and professional development 

OTHER RESPONSIBILITIES 

• All other duties as assigned, requested or deemed necessary by management. 

SUPERVISORY DUTIES  

2-5 associates 

BEHAVIORAL FOCUS 

At Sage, we pride ourselves on the behaviors that build our culture and help associates perform in their positions. We value integrity, performance, team spirit, growth, delivering extraordinary guest experiences, and engaging in our communities. We have also outlined specific competencies that contribute to success at Sage. Please review our competency models to understand the behaviors expected of different levels in the organization (you may find these models in our learning management system).  

Education/Formal Training 

A four-year college degree or equivalent education/experience 

Experience 

Required to have a minimum of 4+ years of experience in a marketing position. Hospitality experience preferred. 

Knowledge/Skills 

• Deep understanding of integrated marketing strategy across digital, social, PR, partnerships, and experiential channels 

• Proficiency in Adobe Creative Suite and Canva 

• Strong visual sensibility and design aesthetic 

• Strategic thinking with ability to translate business objectives into marketing initiatives 

• Strong analytical skills with comfort interpreting data and making data-driven decisions 

• Budget management and financial planning capabilities 

• Exceptional written and verbal communication skills 

• Strong interpersonal skills with ability to influence and collaborate across all levels of the organization 

• Proven leadership and team development capabilities 

• Ability to manage multiple priorities and projects simultaneously in a fast-paced environment 

• Excellent attention to detail and organizational skills 

• Professional appearance and manner 

• Passionate about hospitality, guest experience, and brand building 

• Self-motivated with entrepreneurial spirit 

Work Environment 

This role is on property with a varied schedule; evenings/weekends/holidays as business demands. 

Physical Demands 

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Occasional standing.  

• Occasional carrying and lifting of files and office items up to 25 lbs. 

▪ Medical, dental, & vision insurance
▪ Health savings and flexible spending accounts
▪ Basic Life and AD&D insurance
▪ Company-paid short-term disability
▪ Paid time off for vacation, sick time, and holidays
▪ Employee assistance program
▪ Tuition Reimbursement
▪ Great discounts on Hotels, Restaurants, and much more.