Director of Sales & Marketing

Looking for a Director of Sales and Markeitng to join us at the Benson Hotel & Faculty Club, a Modern Pioneer’s Retreat at the Heart of Colorado Innovation

Nestled within the dynamic UC Anschutz Medical Campus in Aurora,The Benson Hotel & Faculty Club is where innovation meets rejuvenation. Designed as a refined gathering place, our boutique hotel invites business leaders, global thinkers, students, and creatives to connect, collaborate, and recharge. Reflecting the pioneering spirit of the West, The Benson offers a luxurious yet approachable atmosphere—a sanctuary where hospitality, discovery, and community flourish.

As part of Sage Hospitality Group , we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.

We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We’re not afraid to forge our own path. After all, it’s what industry leaders do. That’s why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do—it’s really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!

The Director of Sales & Marketing (DOSM) is responsible for leading the property’s commercial strategy to meet and exceed revenue goals through strategic sales leadership, market development, and integrated marketing initiatives. This role develops new business, grows existing accounts, and builds strong demand channels across group and transient segments.  The DOSM will play a critical leadership role in identifying and expanding group business opportunities within medical, pharmaceutical, and government-related market segments, while also driving performance in transient segments such as corporate/business travel, consortia, negotiated accounts, and preferred partnerships.  This position oversees the hotel’s sales and marketing strategy and is responsible for coordinating internal teams and external partners including public relations, digital marketing, social media management, and third-party marketing agencies.  The DOSM must also demonstrate strong capabilities in promotional marketing, experiential activations, and targeted email marketing campaigns, with Revinate experience strongly preferred.  This leader will serve as a teacher and mentor to the on-property commercial team, developing their skills in prospecting, relationship building, strategic selling, and modern hospitality marketing practices.

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Commercial Leadership

• Leads the property sales and marketing strategy to meet or exceed revenue goals for rooms, meetings & events, and ancillary revenue streams.
• Achieves a minimum of 90% of productivity goals and 100% of activity goals as established by management.
• Provides leadership, coaching, and accountability for the sales and marketing team to achieve property revenue objectives.
• Develops market segmentation strategies to drive optimal business mix with emphasis on medical, pharmaceutical, government, corporate, and consortia transient segments.
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Direct Sales & Market Development

• Leads proactive sales initiatives including targeted sales calls, strategic prospecting, and relationship building.
• Identifies and develops new accounts while expanding revenue opportunities with existing clients.
• Maintains a strategic target account development plan to acquire high-value business across priority market segments.
• Actively pursues competitor accounts through research, networking, and industry engagement.
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Transient Market Strategy

• Drives transient market share through corporate negotiated accounts, business travel partnerships, consortia relationships, and preferred travel programs.
• Establishes market segment goals tied to transient revenue growth and share penetration.
• Works closely with revenue management to optimize pricing strategies and business mix.
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Marketing Strategy & Campaign Execution

• Leads the planning and execution of integrated marketing initiatives to support revenue generation and brand positioning.
• Oversees email marketing campaigns, database marketing, and promotional outreach, with Revinate experience preferred.
• Develops and executes promotional marketing programs, experiential activations, and partnership campaigns to drive hotel awareness and revenue.
• Ensures all marketing efforts align with the hotel brand positioning and commercial objectives.
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Third-Party Partner Leadership

• Manage relationships with external partners including:
  • Public relations agencies
  • Social media management firms
  • Digital marketing partners
  • Creative and promotional vendors
• Ensure all partners are aligned with the hotel’s strategic goals and performance expectations.

Yield & Revenue Optimization

• Works collaboratively with revenue management to maximize profitability through strategic pricing and inventory management.
• Negotiates room rates and event contracts in alignment with the hotel yield strategy.
• Supports the hotel revenue strategy through disciplined account management and opportunity evaluation.
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Account Management & Client Relations

• Maintains strong customer relationships through consistent communication and proactive service.
• Develops customer profiles and utilizes CRM systems to maintain organized and actionable account data.
• Ensures all inquiries and opportunities receive prompt and professional follow-up.
• •  

Market Intelligence

• Maintains current knowledge of competitive landscape, market trends, and emerging demand drivers.
• Identifies opportunities to capitalize on the hotel strengths and market positioning.
• •  

Team Leadership & Development

• Leads and mentors the property commercial team to enhance sales effectiveness and marketing execution.
• Provides coaching and training to develop team members’ skills in prospecting, client engagement, and strategic selling.
• Establishes a culture of accountability, performance, and collaboration across the commercial organization and hotel.
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Professional Standards

• Represents the hotel and Sage Hospitality with the highest levels of professionalism, integrity, and service orientation.
• Maintains strong working relationships across all hotel departments to ensure overall operational success.
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OTHER RESPONSIBILITIES

• Performs additional duties as assigned or requested by management.

SUPERVISORY DUTIES

Direct supervision of 3–5 associates across sales, marketing, and commercial support functions.

BEHAVIORAL FOCUS

At Sage, we value integrity, performance, collaboration, growth, extraordinary guest experiences, and community engagement. Leaders are expected to demonstrate behaviors aligned with Sage’s competency models and organizational culture.

Education / Formal Training

• High school diploma or equivalent required.
• Bachelor’s degree in hospitality management, business, marketing, or related field preferred.

Experience

• Minimum 4+ years of hotel sales leadership experience.
• Demonstrated success managing both sales and marketing functions within a hotel environment.
• Experience working with medical, pharmaceutical, or government-related business segments is strongly preferred.
• Experience driving corporate and transient business travel segments.
• Experience managing third-party marketing vendors and agency partners.
• Experience with email marketing platforms and CRM systems (Revinate preferred).

Knowledge & Skills

• Strong knowledge of hospitality sales strategy and revenue management principles.
• Ability to lead integrated marketing initiatives including digital, PR, and promotional marketing.
• Experience with promotional and activation marketing programs.
• Strong leadership and coaching capabilities with a focus on developing team performance.
• Ability to manage multiple priorities in a dynamic hospitality environment.
• Excellent written and verbal communication skills.
• Strong organizational and strategic planning abilities.
• Ability to travel as required.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Sitting 85%, Walking 5%, Standing 5%, bending, kneeling, lifting, climbing 5%
• Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.

Environment

Office environment, weather exposure when making sales calls may be applicable.

This position description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the associated with the position. May perform other duties as assigned.

• Eligible to participate in Sage bonus plan

• Unlimited paid time off

• Medical, dental, & vision insurance

• Eligible to participate in the Company’s 401(k) program with employer matching

• Health savings and flexible spending accounts

• Basic Life and AD&D insurance

• Company-paid short-term disability

• Paid FMLA leave for up to a period of 12 weeks

• Employee Assistance Program

• Great discounts on Hotels, Restaurants, and much more.

• Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.