Area Group Sales Manager

Position salary range: $73,000-$85,000 annually

Job Close Date: May 15th, 2026 or until filled

At The Crawford Hotel, you’re not just joining a team—you’re becoming part of the heartbeat of Denver. Perched above the historic Denver Union Station, we’re more than a hotel; we’re a destination where stories unfold, connections thrive, and history comes alive.

Found at the intersection of timeless elegance and modern luxury, The Oxford Hotel stands today as an iconic Denver landmark, rooted in its unique history and groundbreaking beginnings of 1891. Our personality and sense of charm—which we’ve been curating for more than 100 years—gives us an easy confidence that allows us to comfortably stand out from the crowd.

Our team is driven by passion and purpose, delivering unforgettable experiences through attention to detail and a genuine passion for hospitality. We celebrate individuality, foster adventure, and take pride in making every moment extraordinary for our guests—and for each other.

When you join us, you gain more than a job; you gain a place to grow, thrive, and make your mark at two of Denver’s most iconic landmarks. With competitive benefits, a supportive culture, and opportunities to elevate your career, The Crawford & Oxford Hotels are one-of-a-kind destinations for one-of-a-kind team members. Work where you belong.

A Rewarding Experience:

• Eligible to participate in Sage Sales bonus plan
• Complementary RTD EcoPass
• Medical, dental, & vision insurance
• Health savings and flexible spending accounts
• Basic Life and AD&D insurance
• Company-paid short-term disability
• Unlimited paid time off
• Eligible to participate in the Company’s 401(k) program with employer matching
• Employee assistance program
• Tuition Reimbursement
• Great discounts on Hotels, Restaurants, and much more.
• Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.

Meets and exceeds revenue goals by developing new group accounts and growing current hotel accounts in a profitable and win-win selling approach.

Direct Sales:

• Targets results-oriented high revenue potential sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan.
• Must have own reliable transportation and possess a valid state driver’s license in order to make sales calls.
• Key Account Management: Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.
• Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.

New Account Development:

• Captures competitor's accounts through networking, research and reader board surveys in order to target and solicit those most probable to generate new business.
• Acquires referrals from existing accounts: Follows up on all leads within 48 hours of receipt in an effort to create new business for the hotel, and, when appropriate, sends leads to other Sage hotels.
• Plans and implements an on-going Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts, and contracts.
• Continually targets and prospects for new business through telemarketing, individual creativity and innovation.

Yield Management:

• Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.
• Account Service and Management:
• Maintains well-documented, accurate, organized and up-to-date file management system in order to serve client and employer in the most expedient, organized and knowledgeable manner.
• Develops strong customer relationships through frequent communication and the use of professional, courteous and ethical interpersonal interaction.
• Develops customer profiles and maintains an effective trace system, including trace dates and references, in order to best meet client needs, resulting in superior account service and increased revenues.
• Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner.

Product Knowledge:

• Conducts research, surveys, personal investigation and studies market place and territory in order to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities.

Time Management:

• Focuses on revenue-producing activity and maximizes selling time by dedicating a minimum 90% work time on direct sales efforts.
• Professionalism: Controls expenses while traveling on the property's behalf in order to minimize department and hotel costs.
• Represents themselves, the hotel and Sage Development Resources, Inc. with the highest level of integrity and professionalism, a service-focused approach, and a caring, sincere attitude at all times.
• Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all co-workers for the best overall performance of the hotel.
• Displays a neat, clean, and business-like appearance at all times.

Education/Formal Training

Minimum of high school diploma or equivalent. College degree preferred.

Experience

Six months minimum in sales, customer service related position or hotel experience preferred.

Knowledge/Skills

• Requires knowledge of general sales techniques.
• Requires yield management experience.
• Requires highly developed customer service skills.
• Requires ability to hear, speak, read and write English fluently.
• Requires 12th grade level mathematics, spelling and reading skills.
• Requires effective business writing skills.
• Must be able to meet clients on and off premises, to tour property and attend functions, to climb stairs, use door keys and operate basic office equipment.
• Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions.
• Understand and follow verbal/written instructions.
• Work on more than one task at a time.
• Develop strong internal and customer relationships.
• Set and manage priorities and plan activities in advance.
• Solve problems and make sound business decisions. Respond to coaching, feedback and training.
• Strong and effective sales skills.

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bending/kneeling - repeated bending and kneeling required while filing
• Mobility - must be able to reach all areas of hotel to assist clients. Occasional standing. Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

General office and hotel environment