Wedding Sales Manager

Nestled in the majestic Rocky Mountains in Estes Park, Colorado, The Stanley Hotel is a landmark of timeless elegance, known for its historic charm, panoramic views, and a legacy that has inspired artists, writers, and adventurers for over a century. From its famed role in American pop culture to its status as a luxury mountain retreat, The Stanley offers guests an unforgettable blend of grandeur and mystery.

As a leader at The Stanley, you'll be part of a team that blends tradition with innovation. Our food and beverage program is central to the guest experience—from refined dining and mountain-inspired menus to bespoke events and immersive culinary experiences. We're looking for someone who can bring creativity, operational excellence, and a passion for storytelling through food and service.

Estes Park is more than a scenic getaway—it's the gateway to Rocky Mountain National Park, offering year-round outdoor adventure, wildlife encounters, and a vibrant arts and culture scene. Working at The Stanley means embracing the spirit of exploration and hospitality in a setting unlike any other.

At Sage Hospitality Group, we aim to “make the ordinary extraordinary,” and The Stanley Hotel is no exception. As Director of Food and Beverage, you’ll shape experiences that reflect the rich history and bold future of this remarkable destination. Join us, and help write the next chapter in The Stanley’s enduring legacy.

The Wedding Sales Manager at The Historic Stanley Hotel is responsible for selling, planning, and orchestrating unforgettable destination weddings and social celebrations in one of Colorado’s most iconic mountain settings. This role manages wedding business from first inquiry through final execution, including ceremonies, receptions, rehearsal dinners, farewell brunches, and associated room blocks.

As the primary steward of the wedding experience, this position balances thoughtful hospitality with strong revenue performance, maximizing banquet space, guest room pickup, and food and beverage revenue while delivering the elevated, story‑worthy experiences The Stanley Hotel is known for.

ESSENTIAL RESPONSIBILITIES

• Your primary goal is to sell, sell, sell! You will qualify and solicit both existing and new accounts, with a strong emphasis on acquiring new business in the wedding and social event sectors through site tours, referrals, wedding platforms, networking, shows, and direct outreach.
• Respond promptly, ideally on the same day, to all inquiries, prospects, and tentative or definite business opportunities.
• Accurately track and report on leads using the assigned lead pipeline, updating the status daily and monitoring lead conversion rates and booking statistics.
• Prepare and send weekly sales activity reports to keep the Director of Sales informed of progress and opportunities.
• Drive total event revenue by selling, contracting, upselling, and detailing weddings and related social events—including ceremonies, receptions, guest room blocks, menus, bar packages, rentals, décor, outdoor venues, and historic spaces—while producing accurate contracts, rooming lists, BEOs, and event documentation in alignment with The Stanley Hotel’s revenue goals and brand standards. Collaborate closely with catering, banquets, culinary, front office, and leadership teams to ensure seamless execution and exceptional guest experiences.
• Anticipate and resolve client needs, changes, and challenges with professionalism, empathy, and creativity.
• Maintain strong knowledge of wedding trends, destination wedding expectations, competitive properties, and The Stanley Hotel’s unique offerings and history.
• Represent The Stanley Hotel at wedding showcases, open houses, site visits, styled shoots, and community or industry events.
• Uphold a consistently polished, welcoming, and professional presence that reflects the prestige and personality of the property.

OTHER RESPONSIBILITIES

• Perform all other duties as assigned, requested, or deemed necessary by management.

SUPERVISORY DUTIES

• None

BEHAVIORAL FOCUS

At Sage and The Stanley Hotel, we value integrity, performance, collaboration, growth, and delivering extraordinary guest experiences rooted in place and story. Associates are expected to embody these values while creating memorable moments for guests celebrating life’s most meaningful milestones. Please reference the Sage competency models for expectations aligned with this role.

Education / Formal Training

• More than two years of post‑high school education preferred.

Experience

• One to three years of experience in wedding sales, catering sales, event planning, or a related hospitality role. Destination wedding or resort experience strongly preferred.

Knowledge / Skills

• Strong knowledge of wedding and social event sales, catering operations, food and beverage service, menu development, and pricing.
• Understanding of hotel policies, contracts, and revenue management principles.
• Exceptional sales, negotiation, and relationship‑building skills.
• Ability to manage multiple weddings simultaneously while maintaining a high level of organization and attention to detail.
• Confident written and verbal communication skills, with the ability to guide clients through complex planning decisions.
• Creative problem‑solving skills and calm professionalism in high‑emotion, high‑expectation environments.
• Proficiency in sales, CRM, and event management systems.
• Ability to travel locally for sales calls, site visits, and industry events.

PHYSICAL DEMANDS

The physical demands described below are representative of those required to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

• Excellent hearing, vision, and verbal communication skills for interaction with guests and associates.
• Ability to lift, push, pull, and carry items such as chairs, décor, and boxes (up to 50 lbs occasionally).
• Ability to bend, kneel, and move throughout historic indoor and outdoor event spaces.
• Mobility to conduct site tours and oversee events, including standing and walking for extended periods (up to four hours).
• Ability to climb stairs and navigate multi‑level historic buildings.
• Driving required for off‑site sales calls and events (approximately 20%).

WORK ENVIRONMENT

• Work performed indoors approximately 70% of the time and outdoors approximately 30% of the time, including ceremonies and events on the hotel grounds.
• Potential for a hybrid work schedule following a successful 90-day performance evaluation.

This position description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Management reserves the right to assign or reassign duties as business needs evolve.

• Eligible to participate in Sage bonus plan

• Unlimited paid time off

• Medical, dental, & vision insurance

• Eligible to participate in the Company’s 401(k) program with employer matching

• Health savings and flexible spending accounts

• Basic Life and AD&D insurance

• Company-paid short-term disability

• Paid FMLA leave for up to a period of 12 weeks

• Employee Assistance Program

• Great discounts on Hotels, Restaurants, and much more.

• Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral

** The application period will be open for approximately 30 days or until a suitable candidate is identified. We encourage qualified individuals to submit their applications within this timeframe.